9 Fatal SEO Mistakes That Will Obliterate Your Search Traffic
If you go into Google and search for bad stuff that will hurt your SEO, you will find generic and sh*t content.
And the post ranking number one, should say that, "Not using Google Webmaster Tools "will hurt your website rankings."
So I made a list of actual events that will destroy your website.
- When it comes to SEO mistakes, there's a lot of things you can do wrong, but something I've been seeing over the past couple of years, particularly with some bigger clients has to do with acquisition. So people are either getting acquired or being acquired, and when they're getting rid of the old site, they're just redirecting the entire thing to the new site. So one of my recent clients actually was acquired by a bigger company. They had fantastic rankings, right? We had worked on the site for years and years and years. The new company decided that they were just gonna redirect the whole thing. So, instead of keeping those rankings, they lost everything. So if you're gonna do that, take the time to map those and redirect them to applicable pages 'cause there's a huge opportunity.
- Hey everyone, this is Michelle Lowery, digital content editor, writer, consultant and educator. I was asked to share an SEO horror story. So a few years ago, a business wanted to redo their website and that included rewriting every page on that site. They decided they wanted to save themselves some money and hired an inexpensive writer. The result was a lot of really bad content and some questionable links on their site. That along with some other things going on on the site resulted in them being hit with a manual penalty. They hired a technical SEO consultant and they brought me on and we were able to pull them out of that penalty. But two things happened as a result of that one choice. That one choice to hire that cheaper writer. The first is the obvious, the bad content, bad links, having to deal with that penalty, lost traffic, lost clients, lost revenue. But the second is they ended up paying twice for the same content. And they paid more the second time. Overall, they paid a lot more than if they had just hired a more expensive and more experienced writer to begin with. The question is how important is your site to you? How important is your business to you? There's no SEO without content, there's nothing to optimize without content. Its the very foundation of that site, of any site. Do you wanna build your house on a shaky foundation? Or do you wanna build something strong that's gonna last? Even if it means you spend a little bit more money upfront, it'll be worth it in the long run. Good luck, bye bye.
- SEO from the green house. Many web agencies build up related websites for clients on their own systems, and leave them open so that the client can view the site. Developers will block the site and robot. txt will stop it getting indexed. That is often the cause of a new site going live and dropping out the index. Thing is, anyone can get in and view these sites before they launch and is often easy enough to find them and that's a great way for the competition to steal a match. What developers should be doing is not touching robots. txt to stop crowding the site, but to password protect the area. It's so simple every web server has this ability built in waiting to be used. I have a story that is similar but not quite the same as that. I have been working with a developer, they've built a new site for a client. Its quite complex and not as foresight so we've prepared all the redirects beforehand. New site launch and the traffic plummeted. After lots of investigation, I found the client had moved the old site to a sub domain and had not told us about that and had not password protected it. Google had got in and was crawling and indexing quite happily causing a massive duplication issue. There's nothing wrong with retaining an old system and content as a backup in case the launch goes badly wrong, is a very good idea. This event has improved my migration checklist. I now have a question on what the client is going to do with the old site at launch and that we should discuss it, just in case something like this could happen to someone else.
- Leave a comment below if you have ever made any mistakes that lost you rankings and consider subscribing because then I'll see you in the next video. Thank you for watching.